How To Start A Podcast For Your Coaching Business
Are you ready to start a podcast for your coaching business?
If you’re looking for a way to connect with your audience, share your expertise, and maybe even have a little fun along the way, starting a podcast could be just what you need.
Let’s walk through the steps on how to start a podcast for your coaching business…
Step 1: Write Down the Titles of Your First 20 Podcast Episodes
The first step in how to start a podcast is to brainstorm your episode ideas. Think of this as laying the foundation for your show.
I recommend you write down the titles of your first 20 episodes.
This might seem like a lot, but it’ll help you get your creative juices flowing and ensure you have a clear direction.
Tips for Brainstorming Episode Titles:
Know Your Audience: What topics are your clients interested in? What questions do they ask you the most?
Focus on Pain Points: What challenges do your listeners face? Your episodes can address these directly.
Use Your Expertise: What are your areas of strength? Share insights that showcase your knowledge.
Mix It Up: Combine interviews, solo episodes, and panel discussions to keep things fresh.
Example Episode Titles:
"Top 5 Strategies for Effective Time Management"
"How to Create an Irresistible Offer for Your Coaching Program"
"Client Success Stories: What Works and Why"
"Mindset Shifts That Can Transform Your Business"
"The Power of Networking: Building Your Coaching Community"
Once you have your titles, you’ll feel more confident moving on to the next steps.
Step 2: Brainstorm and Choose a Podcast Title, Subtitle, and Description
Now that you’ve got a list of potential episodes, it’s time to think about the overall identity of your podcast. Your podcast title, subtitle, and description should be catchy and give potential listeners a clear idea of what to expect.
Crafting Your Podcast Title:
Be Memorable: Choose a name that sticks in people’s minds.
Reflect Your Brand: It should align with your coaching philosophy and style.
Keep It Short: Aim for something concise—two to three words are ideal.
Writing the Subtitle and Description:
Subtitle: This should clarify what your podcast is about in just a few words. For example, “Practical Strategies for Coaches and Consultants.” You may even want to do a little SEO keyword research to find the words people are actually searching to find podcasts like yours.
Description: Write a short paragraph explaining what your podcast covers, who it’s for, and why listeners should tune in. Here’s a simple template to get you started:
"Welcome to [Podcast Title], where [target audience] discover [what they’ll learn]. Join [Your Name] as we explore [topics] and uncover actionable insights to elevate your coaching business."
Step 3: Design Your Podcast Cover Art in Canva
Now that you have your podcast’s identity sorted out, it’s time to create the visual representation of your show—your podcast cover art! This is what people will see when they find your podcast, so it’s important to make it eye-catching.
Designing in Canva:
Canva is a user-friendly graphic design tool that’s perfect for creating your podcast cover. Here’s how to get started:
Create a Canva Account: It’s free to sign up, and there are plenty of templates to choose from.
Choose the Right Dimensions: For podcast cover art, you’ll want a square format (3000 x 3000 pixels is recommended).
Select a Template: Browse through the podcast cover templates. Choose one that resonates with your brand.
Customize It: Change the colors, fonts, and images to match your style. Make sure your podcast title is clear and easy to read.
Download Your Design: Once you’re happy with your cover art, download it in high-resolution.
And that’s it! You’ve got a fantastic cover that’ll help your podcast stand out in a crowded marketplace.
Step 4: Create Your Podcast Intro and Outro
Your intro and outro are crucial for setting the tone of your podcast. They provide consistency and professionalism, helping to establish your brand. Here’s how to create them:
Crafting Your Intro:
Keep It Short: Aim for about 15-30 seconds.
Include Key Elements: Mention your podcast title, your name, and a brief overview of what listeners can expect. You may even want to just record yourself reading your podcast description.
Add Some Energy: Use a friendly and enthusiastic tone to grab attention.
Sample Intro Script:
"Welcome to [Podcast Title]! I’m [Your Name], and in this show, we’ll explore [topics] to help you elevate your coaching business. Let’s dive in!"
Creating Your Outro:
Wrap It Up: Thank your listeners for tuning in and encourage them to subscribe or leave a review.
Call to Action: Direct them to your website or social media for more resources. You can also direct them to a freebie on your website or a specific paid offer that you want to sell.
Sample Outro Script:
"Thanks for listening to [Podcast Title]! If you enjoyed today’s episode, please subscribe and leave a review. For more tips and resources, visit [your website]. Talk to you on the next episode.”
Step 5: Start Producing Podcast Episodes!
You’ve done the planning, designed your branding, and created your intro and outro. Now it’s time to start recording your episodes! Here’s how to get rolling:
Getting the Right Equipment:
Microphone: Invest in a good-quality microphone. USB mics are great for beginners.
Headphones: Use closed-back headphones to monitor your sound.
Recording Software: There are many free options like Audacity or GarageBand, or you can use online platforms like Riverside.fm for easier collaboration. I have used the paid option ScreenFlow for years, and I love that tool.
Recording Your Episodes:
Choose a Quiet Space: Minimize background noise to ensure clear audio.
Plan Your Content: Refer to your episode titles and outline what you want to say.
Record and Edit: Don’t worry about getting it perfect on the first try—just speak naturally and edit out any mistakes later. Or better yet, leave some of your mistakes in! Most people prefer to listen to podcast episodes that feel like they’re having a casual conversation with someone.
Publish Your Podcast:
Choose a Hosting Platform: Consider platforms like Buzzsprout or Libsyn to upload your episodes. I have used Buzzsprout before and liked that platform.
Submit to Directories: Once your podcast is hosted, submit it to directories like Apple Podcasts and Spotify. You can usually do this right inside your hosting platform. I know Buzzsprout has that option.
Promote Your Podcast:
Share your episodes on social media, your website, and through email newsletters.
Depending on your budget, you may want to invest in podcast ads to promote your podcast.
Engage with your audience and encourage them to share your podcast with others.
Final Thoughts
You’re now equipped with the essential steps on how to start a podcast for your coaching business.
Remember, the key is to be authentic, share your knowledge, and have fun.
Podcasting is a fantastic way to connect with your audience and showcase your expertise.
So, what are you waiting for? Grab that microphone, start recording, and let your voice be heard!
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