How To Delegate 99% Of Your Marketing To Your Virtual Assistant

Marketing can be a full-time job in itself.

As a coach or consultant, you likely have a lot on your plate already.

So, why not delegate marketing tasks to a Virtual Assistant (VA) and free up your time?

Let’s dive into how you can do this effectively.

Step 1: Create One Piece of Anchor Content Each Week and Give It to Your Virtual Assistant with Instructions

First things first: you need to decide what your “anchor content” is.

Think of this as the core piece of content that will be the foundation of your marketing efforts for the week.

It could be a blog post, a podcast episode, an email newsletter, or anything that you feel represents your brand and delivers value to your audience.

Once you’ve created this piece of content, hand it over to your VA.

Make sure to provide clear instructions on how you want it to be used and promoted, as well as what other content you want your VA to create using the same topic.

Include details on key points to highlight, target audience specifics, and any calls-to-action you want to include.

This will ensure your VA has all the information needed to market it effectively.

Step 2: Review and Approve All Other Marketing Content That Your Virtual Assistant Created

Your VA is going to handle the bulk of the marketing content creation.

This means they'll take your weekly anchor content and repurpose it into various formats—like emails, blog posts, and social media posts.

Even though your VA will handle the heavy lifting, it’s still important for you to review and approve this content before it goes live.

This step is crucial because it ensures that all marketing materials align with your brand voice and message.

Set aside a little bit of time each week to look over the content and make any necessary adjustments.

Your input will help maintain the quality and consistency of your marketing efforts.

Keep in mind that the longer you work with your VA, the more they’ll understand your brand voice and message, and the less editing you’ll need to do.

Step 3: Focus on Other Parts of Your Business While Your Virtual Assistant Schedules Your Marketing Content to Be Published

With your anchor content ready and additional marketing materials reviewed and approved, your VA can now schedule everything for publication.

This includes scheduling emails, podcast episodes, blog posts, and social media posts.

Your VA will handle the timing and publishing, so you don’t have to worry about when to post or send out your content.

While your VA manages this aspect, you can focus on other important areas of your business—whether it’s working with clients, developing new programs, or growing your business in other ways.

By delegating marketing tasks, you ensure that your content reaches your audience consistently, without you having to juggle everything yourself.

Final Thoughts

Delegating your marketing to a Virtual Assistant can be a game-changer.

By following these steps, you can maintain a strong marketing presence while freeing up time to focus on what you do best.

So, embrace the delegation, trust your VA, and watch your business thrive.

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