How To Come Up With Fresh Content Ideas That Resonate With Your Audience
Creating content that resonates with your audience can sometimes feel like trying to catch lightning in a bottle.
You're juggling multiple tasks, trying to grow your coaching business, and on top of that, you're expected to come up with brilliant content ideas on the regular? No wonder it feels overwhelming! But don’t worry—we’re in this together.
In this blog post, we’ll cover practical ways to generate fresh content ideas that actually speak to your ideal clients. Whether you're brainstorming or taking a walk, these tips will get your creative juices flowing.
Let’s dive in!
Brainstorm session: Think about what your ideal clients want and the obstacles standing in their way
The first step to generating content ideas is understanding your audience. And by "understanding," I mean really getting into their heads.
Who are they? What keeps them up at night? What challenges are they facing?
As a coach, you already have a good idea of what your clients need, but it helps to take a step back and do a little brainstorming.
Grab a notebook, and let's do a quick exercise. Write down a few things about your ideal clients:
What are their goals? (e.g., to grow their business, improve work-life balance, gain confidence)
What are their pain points? (e.g., time management, feeling overwhelmed by marketing, lack of direction)
What would they Google if they were looking for help?
Now, think about how your coaching services solve these problems. The sweet spot for content creation is where your clients' needs overlap with your expertise. For example, if time management is a big issue for your clients, creating content around productivity hacks or scheduling tips will resonate with them.
By aligning your content with their challenges, you’re not just throwing random ideas out into the internet void. You’re creating content that hits home and adds value.
Body movement: Go for a walk and get your body moving
Sometimes, the best content ideas come when you’re not even thinking about content at all. Crazy, right? If you’ve been sitting at your desk staring at a blank screen, it’s time to get up and move.
Here’s the science behind it: when you move, your brain releases chemicals like dopamine and serotonin, which help you think more clearly and boost creativity.
Going for a walk is especially effective because it gets you out of your regular environment and allows your brain to wander freely.
So, the next time you’re stuck, leave the laptop behind and go for a 20-minute walk. You’d be surprised how often an idea will pop into your head as you’re strolling through the park or walking around the block. Plus, you’ll come back feeling refreshed and ready to put those ideas into action.
Artificial Intelligence: Leverage AI to create content ideas for you
Technology is here to help, and artificial intelligence (AI) is a goldmine for content creation. AI tools are becoming more and more sophisticated, and guess what? They can take some of the brainstorming load off your shoulders.
Tools like ChatGPT can generate content ideas based on the keywords you input. For instance, if you're struggling to come up with topics related to "content ideas" (just like the subject of this post), just type that in, and AI can generate a list of possible topics. You might get ideas like:
"10 Content Ideas to Attract Clients to Your Coaching Business"
"How to Tailor Your Content Ideas to Your Ideal Client"
"The Biggest Content Creation Mistakes Coaches Make and How to Avoid Them"
The beauty of AI is that it can help you think outside the box. You’re not locked into just one style of content. It can suggest blog posts, video ideas, social media content, and more—all tailored to the keywords or audience you’re targeting.
Of course, you’ll still need to add your own personal touch (AI isn’t perfect), but it’s a great tool for overcoming content block.
Realistic Expectations: Don't try to make your content perfect
If you’re like many coaches, you’re probably a bit of a perfectionist. You want your content to be flawless before you put it out into the world. But the truth is…perfection is the enemy of progress.
Think about it—if you wait until your content is 100% perfect, you’ll either never publish it or it’ll take forever to do so. Instead, aim for the 80/20 rule. That means 80% of your content should be solid and valuable, but don’t obsess over that last 20%. It’s okay if your video lighting isn’t perfect or your blog post could use one more edit.
Your audience isn’t looking for perfection; they’re looking for connection. As long as your content speaks to their needs and provides real value, they’ll be happy. Plus, the more content you put out there, the better you’ll get at it.
Get Support: Hire a Marketing Specialist to create your content for you
Let’s face it—creating fresh, engaging content takes time. And if you’re busy with your coaching business, you may not have the time to dedicate to constant brainstorming, content creation, and optimization. That’s where a Marketing Specialist comes in.
Hiring someone to help you create content can free you up to focus on what you do best: coaching.
A Marketing Specialist (like me!) can work with you to develop a content strategy, generate ideas, and even create the content itself. Imagine having blog posts, social media posts, and emails ready to go without you having to lift a finger.
Whether you need help coming up with ideas, writing, or managing your content calendar, I’ve got you covered. You don't have to do it all alone—having a Marketing Specialist like me on your team ensures that your content is consistently high-quality, resonates with your audience, and drives your business forward.
Final Thoughts
Coming up with fresh content ideas doesn’t have to be a struggle. By taking time to understand your audience, getting your body moving, leveraging technology, and setting realistic expectations, you can consistently generate ideas that resonate with your ideal clients. And if you ever feel stuck, you know you’ve got a team (that’s me!) to help you along the way.
Want me to handle 99% of your marketing and content creation for you? Learn more about my marketing services.
